DMW MediaWorks tackles the ad operations projects that are critical to your companys success
We are ad operations specialists and have completed dozens of projects that have enabled our clients to deliver sustainable revenue from digital advertising.
For established companies, we bring the unique perspective of understanding the entire landscape of media operations workflow and applications. This includes expertise on both the publisher and agency sides of the media business. We assess current media operations, make recommendations for improvement, and implement them.
“...a valuable contribution to the growth of our company”
—Tom Newman, President, Interactive One (Radio One, Black Planet)
For start-ups or companies that are bringing media operations in-house for the first time, we evaluate, recommend and implement the applications, workflow and staffing that will support your media operations activities and provide your company with a firm foundation on which to build a growing business.
DMW MediaWorks Approach
A hands-on approach to gaining insight on ad operations and digital media
operates at both the strategic and tactical level. We frequently work
in the trenches in order to better understand your business. Examples include:
- Analysis and deployment of new media applications including ad servers, site analytics applications, and contract management systems.
- Engaging in analysis and improvement of inventory and revenue reporting, providing the insight your business needs to become more efficient and profitable.
- Improving workflow and process within ad operations departments, providing intelligence on industry best practices and documentation of order management from quote to cash.
“...significant improvement in the efficiency and accuracy of our media operations department”
—Peter Nanjo, Vice President, Jumpstart Automotive Media (Car and Driver, Road and Track)
We are Resultants — defining projects, executing on specific objectives and supplying deliverables. Our method of engagement is to:
- Clearly define the project, the deliverables, and the timeline.
- Provide tangible deliverables which lead to the implementation and completion of projects, and the improvement of your business.