DMW MediaWorks’ Experience and Credentials
Ad Operations: Applications, staffing and workflow
“His help in transitioning our staff to digital media has been invaluable”
—Damon Basch, VP Advertising Sales, Wolters Kluwer Health Network
DMW MediaWorks has hands-on experience with digital media tools including ad servers, inventory management and contract management applications, ad networks, behavioral targeting, site analytics and video.
Training
In 2008/2009, DMW MediaWorks trained over 250 sales and ad operations personnel on the basics of digital media operations. In partnership with Ad Monsters (www.admonsters.org) we create courses and conduct training on workflow, inventory, metrics and QA practices. DMW MediaWorks has created “how to” documents for various aspects of ad serving and trafficking.
Marketing and Business development
“His mentoring, expertise and hands-on involvement were crucial components to our success”
—Joe Friend, Director of Ad Operations, Philly.com (Philadelphia Inquirer)
DMW MediaWorks has been engaged in media buying and SEM/SEO development for our clients. When appropriate, business development activities have helped build out vertical networks by creating partnerships between major media companies including Fox TV, Pearson, WebMD, People PC and others.
A Trusted Resource
Founder
Doug Wintz began his interactive career at Prodigy in 1988, selling and developing groundbreaking digital applications for clients Toyota, Ford, Honda, Dominick’s, D’Agostino, and Countrywide. In 1999, Doug joined Softbank Interactive Marketing as VP of Client Services, managed product development for their proprietary ad server, and launched one of the first online ad networks. He managed sales/ad operations for the gamesite Uproar, and later served as VP of Digital Media Solutions for Lycos. Doug founded DMW MediaWorks in 2004 to address the needs of the interactive industry and improve workflow, applications and training related to ad operations.