DMW MediaWorks’ Experience

Evaluation and implementation of media tools and methodologies

DMW MediaWorks has hands-on experience with new media tools including:

• Ad serving applications
• Inventory management systems
• Contract management systems
• Site analytics
• Behavioral targeting
• Ad networks
• Online video advertising

Expertise in workflow and process management

DMW MediaWorks creates courses and conducts training in internet media and ad operations in partnership with Ad Monsters.

Creative solutions to new media marketing across multiple categories

DMW MediaWorks has experience developing innovative marketing solutions dating back to 1988. This includes work in the following categories:

Automotive

• Project management for Ford, Honda, Toyota and Autobytel

Broadcast

• Ad operations and workflow consulting for Viacom

Financial services

• Multi-media marketing for pioneering online brokerage PCFN (DLJ Direct)

Grocery

• Implemented the first online grocery stores for D’Agostino, Dominicks, Schnucks and King Soopers

Health

• Strategic media development for early interactive projects with client Mayo Clinic and with current leaders in the consumer health field such as WebMD

Gaming

• Sales and operations management for Prizepoint and Uproar

Mobile

• Strategy and business development for mobile marketing pioneer, Mobliss

Portals

• Management of media operations for the Lycos network, a portfolio of 12 web sites including Wired.com, Quote.com, Gamesville, Angelfire and Tripod
• Engaged in evaluating ad operations applications and workflow for InterActiveCorp
• Engaged in research, strategy and financial analysis for sports/fashion marketing firm International Management Group

Publishing

• Training, set-up and deployment of ad operations department and ad serving solution for Philadelphia Inquirer

Real estate

• Innovative direct marketing programs for industry leader KB Homes

Sports

• Streaming video applications for Jack Nicklaus Productions